Agent Accountability

Agent Accountability and Structure

What is going to make a successful brokerage?  It is a strong broker who is willing to dedicate some of their time to the success of their agents.  Brokers need to provide their agents with a plan of success and then hold them accountable for the work that was done.  The brokers need to inspect what they expect and the agents need to plan their work and then work their plan.

To illustrate this, lets look at a study that was done some time ago that led to what is known as the Hawthorne Effect.  This is a study that was done on an assembly line to see what can be done to increase the production of workers.  The test began with researchers monitoring the workers behavior.   The researchers then increased the amount of light on the assembly line and then discovered that as they increased the light, the workers increased their production.  The researchers then increased the workers break time.  As the break time increased, so did their production.  This was done in other areas of the job, and as they changed the environment for the better, production continued to increase.

The researchers then slowly took all the changes away and continued to monitor their production.  They noticed that after slowly taking away the break time, lowering the lights to previous levels, and taking away all the improvements to the work environment, production levels never went back down.  This puzzled the researchers until they realized the true reason for the increase in production.  It wasn’t the change in the work environment, but the fact that the workers were just being monitored. 

How does this break down to real estate.  If brokers made their agents accountable for the work that needs to be done, the agent’s chances of success go up.  If a broker spends time with their agents and reviewed their plans for the week, but does not inspect their work to see if it was done, the broker did not complete the job.  They need to actually see if the work was done.  If the agents know that their work is being monitored, aka the Hawthorne Effect, their production levels will go up. 

In order to provide agents with the structure they require, a broker needs to provide them with systems and tools they can use to build their business.  A Realty World franchise provides these types of systems and tools to give real estate agents the advantage they need.  If you are considering a franchise, please give me a call for more information.  You can reach me, Brad Cooper, at 800 685-4984.  I will be glad to spend some time with you to discuss the Realty World advantage.    

Real Estate Franchise

As a top real estate professional, there comes a point in your career when you are ready to take the next step and open up a real estate franchise. Many of you have contemplated the benefits of opening up a business with the help of a real estate franchise. You may be wondering if it is worth the extra cost to franchise your business, or is this something you can do by yourself.

Buying a real estate franchise has many benefits. The first advantage a franchise gives you is instant name recognition. It can take an independent company years and years and lots and lots of money to develop a name that people know and trust. And that amount of time and money is not available to most people. But with a franchise, you can get that exposure quickly and with much less capital. A real estate franchise will allow you to get the ball rolling that much quicker.

Another benefit of a real estate franchise is that you don’t have to continually recreate the wheel. A franchise delivers you a business with a proven set of programs, tools, education and technology that can put you on the path to success. Everybody needs and likes to have structure in their business. But what do you need to do to be successful? What needs to be done by your employees, in order for them to be more productive? These are questions a real estate franchise can help you answer, and in turn, increase your chance of success.

A major benefit of a real estate franchise is your instant buying power. Since you are aligning yourself with a bigger company, you instantly get the advantage of the economies of scale. This allows you to save money on your day to day operations and gives you a leg up on the competition. In this day an age, you need to watch every penny to make sure your expenses are in order. You can’t control your sales, but you can control your expenses in your real estate franchise.

Realty World is one of the pioneers in the real estate franchise business, having been in business for over 35 years. When deciding on which real estate franchise is right for you, I recommend that you do your homework and look through our website to see what Realty World is all about. I also invite you to call or email me for more information. Let me share with you some of the many benefits of Realty World to help you make a right decision for your real estate franchise.

Relocation Service

A relocation service is one of the tools that a Realty World Broker or Agent has in their arsenal to better compete in the Real estate arena. Realty World’s affiliate, Move In and Out.com, is designed to help Realty World clients with all of their relocation needs. It is a complete relocation service from A to Z and it is one of the advantages for working with a Realty World office.

Before discussing our relocation service, I want to remind you of the importance of all of Realty World’s tools and services. It’s all about making our offices, brokers and agents different from every one else in the crowd. There is a lot of competition going after the same supply of buyers and sellers. Realty World has designed a set of “World Class” systems and tools to benefit our client and set Realty World offices apart from competing agents. When a Realty World agent meets with a client, we can present them with many unique services that no one else has to offer. By doing this, our chance of success goes up tremendously. This is where the relocation service, Move In and Out.com comes in to play.

Realty World’s Move In and Out.com is a virtual relocation service that offers our clients many benefits. People can go to the MoveInandOut.com website and request free moving quotes and compare prices and service from local movers. This will benefit our clients by creating competition for their moving business and in return, save them money. But it doesn’t stop there. With the Move In and Out.com relocation service, you can also search for storage companies, lawyers. Doctor, CPA’s, or any other type of service you may need. The list is endless. When people are moving to a new area, they most likely will have to look for services they may need in a place where they don’t know anyone. And by going to Realty World’s relocation service, MoveINandOut.com, they can literally find what they are looking for with a click of a mouse. MoveInandOut.com becomes their new best friend when they move to that new house or new city.

For more Information on Realty World’s relocation service, MoveInandOut.com, and all of our “World Class” marketing programs and services, please call me, Brad Cooper, at (800) 684-4984 for a presentation. Remember, “Our name opens the door, and our agents close the deal.” Move IN and Out is a relocation service that makes Realty World agents stand out among the crowd.

The Best Real Estate Franchise

The Best Real Estate Franchise

What is the best real estate franchise for you? Realty World has that question covered. Your number one goal as a broker/owner is to attract and retain productive real estate agents. To do that you need a powerful set of systems and tools that will empower the agents to go out and attract buyers and sellers. These tools will help the Realty World agents and brokers stand out above the crowd and build a pipeline that will be the basis for their business. At Realty World, we call this purple cow marketing and this is why we are the best real estate franchise for you.

What is purple cow marketing? The term comes from the idea that if you are driving past a pasture and all you see are brown, white and black cows, you will forget about them as soon as you pass them by. If you drive by that same pasture and see a purple cow in the field, that is one cow that you would not forget. To be the best real estate franchise, Realty World helps our brokers and agents be unique in their field.

Realty World offers some of the most unique “World Class” systems and tools on the market which helps our offices stand out as one of the best real estate franchises. Our purple cow marketing consists of a relocation program, a classified ad program, a job location program, a $15,000 sweepstakes, and even a rewards program. These types of programs plus many others make our offices, brokers and agents stand out like a purple cow. Our unique marketing systems are like no one else’s in the industry and makes Realty World the best real estate franchise for you

To get more information about Realty World, the best real estate franchise for you, call Brad Cooper, The Director of Franchise Development at 800 685-4984. I will be glad to share with you in detail our “World Class” marketing systems and tools so that you can see for yourself why Realty World is the best real estate franchise for you.